|
|
| |
TITLE The Shortest Race
RUNTIME 7m51s
NIKE ASSIGNMENT NIKE / SPEED / Endurance + Strength
MEDIUM DV.FILM.COMPOSITE/MOTION GRAPHICS
STORYLINE : From start to finish, The Shortest
Race is 39.9" long. This concept turns the idea of a race
upside down - anyone can compete. The film explores different
philosophies about training for an event that's never been run
before. Shot like a classic sporting event, every finish is a
photo finish, complete with runners geared up in their Zoom MaxCat
shoes for what ends up being a one stride race-cutting right to
what everyone waits to see: the finish.
|
 |
|
|
| |
TITLE Oggo
RUNTIME 5m59s
NIKE ASSIGNMENT NIKE / SPEED / Rush + Repetition
MEDIUM DV.FILM.COMPOSITE/ANIMATION
STORYLINE An over-the-top allegory of speed as demonstrated by
a no-holds-barred competition between adrenaline cells (or "oggo")
in a runner's body. As a runner cruises through the frame, we
are taken "inside" his body, where oggo race each other.
When one oggo lags behind and is mocked by the others, he creates
a motorcycle to outrace the others. They respond in kind and the
race is on, presenting a visual feast of kinetic psychedelia,
yet conveying a simple message: Speed is ruthless and relentless,
even when it begins as a simple jog from home.
|
|
|
|
| |
TITLE One Step Ahead
RUNTIME 3m52s
NIKE ASSIGNMENT NIKE / SPEED / Rush + Repetition
MEDIUM DV.FILM.COMPOSITE
STORYLINE An adrenaline-infused take on the tortoise and the hare
parable, "One Step Ahead" shows an eager-eyed commuter
struggling to stay ahead of those he's "commuting against."
Whenever he gets trapped, he can barely contain himself, and several
times, he has to literally bust out of the confining space - be
it subway train, bus or stairwell. Freedom, speed, "the rush"
and victory are all explored in the context of a modern world
which seems bent on reducing us to inaction.
|
|
|
|
| |
TITLE Les Jumelles
RUNTIME 2m05s
NIKE ASSIGNMENT NIKE/SPEED/ Rhythm + Cadence
MEDIUM MOTION GRAPHICS / 3-D ANIMATION
STORYLINE This short film follows the morning run of an athlete
in the distant future, who leaves her home for a high-speed run
in a pair of Celar 2 shoes and a Nike Swift Suit. During this
jog - which for her lasts only half an hour - a much longer time
passes at her home, where all natural things age and change significantly
while she is away, including the twin she has left behind.
|
|
|
|
| |
TITLE Beyond the Bleachers
RUNTIME 2m45s
NIKE ASSIGNMENT NIKE / SPEED / Reflex + Adrenaline
MEDIUM DV.FILM.COMPOSITE/3-D ANIMATION
STORYLINE Through the eyes of an unknown protagonist, the viewer
follows a ball that has rolled into the woods, only to become
disoriented and turn back. But the field is no longer there. As
panic sets in, time seems to speed up, and the surroundings become
hyper-real. Bizarre angles, extreme close ups, stark contrasts
of color, light and shadow all convey the threatening claustrophobia
of the forest. Things that were once microscopic-bugs and worms-have
grown to monstrous proportions towering over the viewer's protagonist
host. The audio also cues bursts of adrenaline that drastically
alter the viewer's perception of time, proportion and reality.
|
|
